Nói Síríus is one of Iceland’s most iconic confectionery brands, best known for its Easter eggs, which have become a deeply rooted part of seasonal tradition.

The campaign focused on capturing the anticipation surrounding their early arrival, using strong, carefully crafted copy and close-up visuals to evoke both nostalgia and craving, reconnecting people with a ritual that feels both personal and shared.

The aim was to tap into the emotional connection people have with Nói Síríus Easter eggs, while encouraging them to choose ours.

By starting the conversation early, the campaign prompted familiar thoughts like “Which egg did I get last year?” and “Which one should I go for this time?”, linking past memories with present choices and the product itself.

The design placed the chocolate front and centre, using close-up photography to highlight the detail of the eggs.

In the shoot, the eggs were treated almost like objects of art, with texture, colour and foil becoming key visual elements. Light, gloss and depth were used to evoke that specific sense of anticipation, the moment just before the first bite.

I co-led the project alongside the Creative Director, working closely with the copywriter and designer throughout.

The campaign was developed in phases, building anticipation over time and keeping the work feeling fresh as Easter approached. I contributed to shaping both the concept and visual direction, ensuring consistency across each stage of the rollout.